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Overview: The company is backed with a group involved in manufacturing of LCD based technology products under brand name PUREVIEW, the first Indian LCD brand in 2003-04. Since then the company has set up its own technology center and developed innovative products and solutions related to dynamic digital signage space and digital photo industry. The group is poised to utilize its experience in the LCD based display solutions, digital signage industry and technology development for media related hardware & software to become a market leader in the Digital Media segment. Through its group companies, it has initiated the business of launching its own digital signage network as the first one in India with its own technology under the brand name of ooh! Banana in POS locations. Currently, this project has a MOU with the Future Group to develop & expand the network with common rights on media inventory sales. As a subsidiary to PUREVIEW, the brand i-glOOH was launched in 2008 with a vision to be the market leader in digital signage segment in Non-POS locations. The medium falls in OOH category which is growing at an extremely fast rate in India. We are building a network which will be truly technology driven in order to exploit the full advantage of digital signage as an option to the media industry. The company is in the process of establishing an interactive digital network of around 100,000 screens across the country. The research & development work being conducted currently by the team at technology PUREVIEW shall support the future growth of the company in other areas of digital media opportunities such as Internet, Mobile and IPTV, on successful establishment in digital signage segment. |